Before he adopted the name Ambarish Das, he was known as Alfred Brush Ford. His mother is the daughter of Edsel Ford, Henry Ford’s son. That makes him a fourth-generation Ford from his mother’s side and a part of one of America’s most iconic families.
In the 1960’S he was free spirited and even confused with a lot going on in the world even Vietnam War. It was during this time he met Sri Prabhupada founder of the ISKCON movement. The International Society for Krishna Consciousness (ISKCON), known colloquially as the Hare Krishna movement or Hare Krishnas IS Hindu organization aimed to promote the teachings of Bhagwad Gita.
Alfred Fords life changed after this meeting and he was initiated as a disciple and became Ambarish Das. The changes in Alfreds life included being more responsible and disciplined in all aspects of life. Those days Hare Krishna was thought to be as a cult group and his parents threw him out of the house. He was given permission to enter his house only after his Grand mother intervened.
The Hare Krishna Movement was gaining force in USA and the daughter of the then labour leader, Walter Reuther who was at logger heads with the fords joined the movement. Thant was big news during that time. Both of them worked towards building the new temple in Detroit . The project was completed in March and was handed over to the group in 1976.
Currently Ford is the chairman of the Vedic Cultural Heritage project in Mayapur, West Bengal. It is called as the Temple of the Vedic planetarium, a cultural and spiritual center. The project also aims at opening schools and colleges that will aslo teach science, culture and spiritual science, Vedic sciences and scriptures